Christmas Appeal Toolkit

Please find below a variety of downloads and suggested wording that will help you to raise awareness of our urgent Christmas Appeal as well as items to help you have fun and raise some funds to support grieving children over the festive break. 

Fun and Fundraising

Christmas Quiz - play with your friends, family or colleagues and make a donation from the entry fee.

Christmas Sweepstake - bring some excitement to your workplace, club or house party by doing a lucky dip!

Flyers and Posters

a5 digital flyer - ideal for emailing or sharing at online meetings and helping to raise awareness

Print at home flyers - this is an A4 document you print double sided (flip on short edge) then cut in half to make up your flyers

Poster 1 - an a4 poster with a powerful quote from one of our families you can place in your work or community noticeboard

Poster 2 - A picture and quote from Thorin who shares his story this Christmas

General flyer - shares our support services available all year round.

Social Media

Here's a selection of images you can download and share on Facebook, Instagram, X (Twitter), Linkedin and more, along with the example wording below that can be tailored/added to, to personalise from you. Right click/press and hold to save to your device. 

Giving Tuesday post - only to be shared on Tuesday 28 November - one of the most popular days for donations

"I've donated" - if you have supported our Christmas Appeal you can shout it to the world

Can you support? - sharing how others can donate or volunteer

Instagram story/reels templates - playful and appeal versions - add your own Christmas message

No presents! - ask for donations to Cruse Scotland in lieu of Christmas gifts this year.

Thorin's picture and quote - a message from ten year old Thorin to encourage everyone to read his blog

Example wording...

For Giving Tuesday on 28 Nov only: "If you can, please make a donation today on #GivingTuesday to Cruse Scotland. Demand has increased for their bereavement support for children and young people. Unless they urgently raise funds to train more specialists, grieving families won't access this vital service. No matter what you can afford to donate, you will be offering hope and support to children struggling with grief after the death of someone close. www.crusescotland.org.uk/christmas  "

or for the rest of the time:

Cruse Scotland provide free bereavement support to all who need them - however they desperately need to train more specialists to support children whose lives have been shattered by the death of a loved one. Demand is so high for this service but the charity need to build more resource to be able to help the families who are struggling right now. Read more, or make a donation to give hope, at www.crusescotland.org.uk/Christmas 

or

Please make a donation to Cruse Scotland this Christmas and you will help to offer vital support - and hope - to many grieving children. You can read blogs from some of the young people they have supported, tips for parents and carers on celebrating Christmas after loss, and more at www.crusescotland.org.uk/christmas

or

This Christmas I am supporting Cruse Scotland and ask you to consider helping too. Demand has increased for their bereavement support for children and young people. Unless they raise vital funds to train more specialists, grieving families won't access this vital service. It costs £1,200 to train a specialist in children's bereavement - but no matter what you can afford to donate, you will be offering hope and support to those struggling with grief after the death of someone close. www.crusescotland.org.uk/christmas

You can find us on Facebook: @CruseScot and Instagram & Twitter @CruseScotland

Our Justgiving page to gather donations this Christmas is: www.justgiving.com/campaign/cruse-scotland 

To request a printed toolkit to be sent out to you in the post - please email your full name and address to scott.maxwell@crusescotland.org.uk 

Thank you for your support this year and for offering hope. Have a lovely Christmas

To read more of our family stories, tips to support grieving children over the festive period, and more, visit our Christmas Appeal page.