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Brand Design and Marketing Volunteer Glasgow
Chris offers his expertise in branding, design and marketing to help Cruse reach more bereaved people across Scotland.
“When you think of bereavement, what do you think of? Despair? Loss? Grief? … a lot of pain?
Two years ago, a previous colleague who sits on the Board of Trustees of Cruse Scotland asked for my outside perspective on their website. Since that initial meeting, my perception of the service has changed dramatically. I've seen, read and heard first-hand how the charity gives people hope for the future, the difference it makes in so many people’s lives and even the small things we take for granted…like the ability to smile again. Together we're slowly bringing the stories of the 75% volunteer workforce, the staff, and most importantly, the people who rely on the service every day, to the forefront of the Cruse Scotland brand.
On a personal note, I'm delighted we've been able to talk more around Cruse’s work with children. Previously there's been a stigma attached to bereavement that would have stopped us. Now, however, we can tell stories like Maisie's, who's dad died when she was seven; with the help of her volunteer she said, 'you've made me feel happier'. I have young kids myself, so to me, this was very powerful, emotional, and I don't mind telling you, I cried reading it.”